Available for consulting engagements

Rod Queiroz helping businesses grow online.

Digital marketing and analytics consultant. I connect paid media, measurement and attribution so growth decisions are made on evidence, not on guesswork. Online marketing and digital analytics since 2010.

Book a 1:1 call contact@rodqueiroz.com
  • Google Ads
  • Meta Ads
  • GA4
  • GTM
  • Looker Studio
  • Attribution
  • Incrementality
Since
2010

Online marketing and digital analytics

5+ years
Google

Analytics APAC and Google Ads ANZ product lead

3 markets
AU, BR, AE

Australia, Brazil and Dubai client work

3 languages
PT, EN, ES

Portuguese, English, Spanish

Experience built at

  • Google
  • Electrolux Group
  • Atomic 212º
  • Segments
  • i-Cherry

01 / Services

What I help with

Four areas, delivered as one-off audits, ongoing management, or training for your team.

01

Paid Media Search

Google, Bing

  • Account setup
  • Performance audit
  • Campaign management
  • Trainings and workshops
02

Paid Media Social

YouTube, Meta, Facebook, Instagram, TikTok, LinkedIn

  • Account setup
  • Performance audit
  • Campaign management
03

Web Analytics

Google Analytics, Google Tag Manager, Looker Studio

  • Implementation audit
  • Tagging guidance
  • Reports and dashboards
  • Trainings and workshops
04

Attribution & Incrementality

Measurement strategy

  • Digital attribution
  • Incrementality support

02 / About

About me

Online marketing and digital analytics since 2010, dedicated to empowering businesses through data-driven digital strategies for growth, performance and innovation. Continuously seeking opportunities to learn, grow and share best practices.

I spent more than five years at Google, first as Local Product Lead for Google Ads across Australia and New Zealand, then as Regional Product Lead for Analytics across Asia Pacific, where I led Google Analytics 4 efforts for SMB and supported priority clients through migration. Before that, agency side at Atomic 212º in Sydney, running digital measurement strategy, reporting automation, tracking audits, attribution and audience segmentation.

Today I am Director of Growth & Performance at Segments, working across Australia and Dubai, and I take on independent consulting for businesses of all sizes. I work from Curitiba, Brazil, supporting markets globally.

What I work on

  • Digital marketing strategy development
  • Analytics implementation and optimisation
  • Customer behaviour analysis
  • Marketing channel effectiveness evaluation
  • Conversion rate optimisation
  • Campaign performance analysis
  • MarTech and CDP data management
  • Smart bidding and creative excellence

Top skills

  • Meta Ads
  • Strategic Insights
  • Advertising Campaigns

03 / Experience

Career timeline

Agency, in-house and platform side. Sydney, São Paulo, Curitiba and Dubai.

  1. SegmentsDec 2024 – Present

    Director of Growth & Performance Current

    January 2026 – Present · Australia

    Leading the agency's Growth & Performance function, driving client strategy, marketing measurement, paid media, analytics and operational excellence to deliver scalable business growth.

    Head of Growth & Performance

    December 2024 – December 2025 · Australia

    Leading digital marketing initiatives, scaling growth, and developing data-driven strategies to optimise performance and revenue.

  2. Rod QueirozJan 2024 – Present

    Digital Marketing & Analytics Consultant Current

    Dedicated to assisting businesses of all sizes in leveraging data for growth, performance and innovation through digital marketing and analytics.

  3. Electrolux GroupJan 2024 – Dec 2024

    Consumer Data & Analytics Specialist, LATAM

    Enhanced consumer experience and drove growth through MarTech data management and strategy. Led the consumer data platform (BlueConic CDP) and managed Google Analytics 4 (GA4) 360.

  4. GoogleOct 2017 – Feb 2023 · 5 yrs 5 mos

    Regional Product Lead, Analytics, Asia Pacific

    January 2022 – February 2023 · Sydney, Australia

    Led Google Analytics 4 efforts for SMB, translated market needs and played a pivotal role in training internal teams and assisting priority clients with migration.

    Local Product Lead, Google Ads, Australia / New Zealand

    October 2017 – December 2021 · Sydney, Australia

    Assisted internal teams and priority SMB clients using Google's performance solutions, including conversion tracking, attribution, creative excellence, bidding strategies, and store visits and sales.

  5. Atomic 212º GroupMay 2014 – Sep 2017 · 3 yrs 5 mos

    Digital Analytics Manager & Director

    August 2015 – September 2017 · Sydney, Australia

    Led internal teams and client relations, covering digital measurement strategy, data analysis, reporting automation, tracking audits, dashboards, attribution and audience segmentation.

    Performance Media Analyst

    May 2014 – July 2015 · Sydney, Australia

    Managed performance campaigns across Google, Meta, Twitter, LinkedIn and Amazon, specialising in reporting automation and product feed management for e-commerce clients.

  6. i-Cherry SEM AgencyOct 2010 – Feb 2014

    Paid Media Analyst and Supervisor

    Curitiba, Brazil

    Specialised in paid media, led a team of analysts managing Google Ads and Facebook Ads campaigns.

04 / Credentials

Certifications, awards and education

Certifications

  • Video Advertising
  • Meta Certified Media Planning Professional
  • Google My Business
  • Meta Ads Advanced, Ads de Alta Performance 2024
  • LinkedIn Marketing Solutions Fundamentals

Honors and awards

  • Google Ads (fka AdWords) Specialist Challenge
  • Best Data Driven Marketing Strategy

Education

  • PUC-PR, Bacharel, Communication (Advertising), 2008 – 2011

Languages

  • Portuguese, native or bilingual
  • English, native or bilingual
  • Spanish, professional working

05 / Contact

Let's talk about your growth

Book a 1:1 slot straight into my calendar, or send an email and I will get back to you. Supporting markets globally from Brazil.

Email instead